Maori TV and the Rugby World Cup
This is something that I have been mulling over for a couple of days and today my sweetheart and I had a good discussion about it.
One thing is for certain. It would be a massive coup for the broadcaster if it could pull it off...and I'm not necessarily just talking about the bid.
Should Maori TV be successful in gaining the free-to-air rights for the 2011 Rugby World Cup while it is here in New Zealand, there is a lot of work that they would need to do in order to be effective in its plans.
First. They do not broadcast to the entire country. Here in Hamilton, I get an overall OK picture and sound, but when it comes to broadcasting nationally, and such a significant event it needs to be crystal clear, even for those who do not have Sky or Freeview. Most times I have a better Maori TV reception than I do Prime but I also dont want to have to go out and spend $300 on a new aerial just to watch something on TV.
Second: Its about establishing infrastructure. Millions will need to be spent on making sure MTV can cover, let alone broadcast the games. We're talking cameras, broadcast vans and equipment, cables, personnel, and then multiple games at different venues means resources are going to be needed at many sites, and as far as I know, Hirepool don't do cameras like that.
An Idea: Perfect opportunity for a coordinated partnership with other networks. Maori TV does not have the infrastructure as TVNZ or TV 3/C4 so why not partner with them. This even allows avenues for a Maori broadcast commentary but also English commentary on 1, 2, 3 or 4. MTV could say to one or the other, lets simulcast the games at the same time, you do it in English with a mixture of content from MTV and the other broadcaster, but MTV broadcasts in Te Reo Maori. Perfect opportunity.
I don't know. I'm also concerned that this is going to cost more in the long run than its worth. $3m is just the bid. I don't think it reflects the total cost that MTV (via the tax payer) is going to have to fork out to make sure their bid is successful. I mean, funding comes from TPK and thats cool, but what other Maori developmental opportunities are going to be lost from taking this bid on.
Don't get me wrong, I would be happy if MTV wins the bid...the thing about bidding is pulling it off. Like an Olympic bid. You build the hype, you make your punt but the real test comes when the games begin...bring it on.
One thing is for certain. It would be a massive coup for the broadcaster if it could pull it off...and I'm not necessarily just talking about the bid.
Should Maori TV be successful in gaining the free-to-air rights for the 2011 Rugby World Cup while it is here in New Zealand, there is a lot of work that they would need to do in order to be effective in its plans.
First. They do not broadcast to the entire country. Here in Hamilton, I get an overall OK picture and sound, but when it comes to broadcasting nationally, and such a significant event it needs to be crystal clear, even for those who do not have Sky or Freeview. Most times I have a better Maori TV reception than I do Prime but I also dont want to have to go out and spend $300 on a new aerial just to watch something on TV.
Second: Its about establishing infrastructure. Millions will need to be spent on making sure MTV can cover, let alone broadcast the games. We're talking cameras, broadcast vans and equipment, cables, personnel, and then multiple games at different venues means resources are going to be needed at many sites, and as far as I know, Hirepool don't do cameras like that.
An Idea: Perfect opportunity for a coordinated partnership with other networks. Maori TV does not have the infrastructure as TVNZ or TV 3/C4 so why not partner with them. This even allows avenues for a Maori broadcast commentary but also English commentary on 1, 2, 3 or 4. MTV could say to one or the other, lets simulcast the games at the same time, you do it in English with a mixture of content from MTV and the other broadcaster, but MTV broadcasts in Te Reo Maori. Perfect opportunity.
I don't know. I'm also concerned that this is going to cost more in the long run than its worth. $3m is just the bid. I don't think it reflects the total cost that MTV (via the tax payer) is going to have to fork out to make sure their bid is successful. I mean, funding comes from TPK and thats cool, but what other Maori developmental opportunities are going to be lost from taking this bid on.
Don't get me wrong, I would be happy if MTV wins the bid...the thing about bidding is pulling it off. Like an Olympic bid. You build the hype, you make your punt but the real test comes when the games begin...bring it on.
Labels: Maori TV, Rugby World Cup
posted by Wiremu Bayliss at
8:01 pm
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